Email marketing offers an affordable but effective way to communicate with customers for small businesses. While social media platforms and instant messengering apps are taking digital communication by storm, email marketing is still in the top spot to generate and nurture leads.
Return on investment (ROI) is the commonly used profitability ratio in marketing. You would be surprised to know that email marketing offers the highest and most accurately measurable ROI among all types of digital marketing mediums.
Small and medium businesses are always in search of the cheapest email marketing services as they have low marketing budgets and have to generate maximum revenue. So we are here to list some of the wallet-friendly tools available in the market.
So let’s get started.
10 Cheapest Email Marketing Services Providers
There are hundreds of email marketing services out there and come with different price tags. We have done extensive research and comes with a crafted list of affordable email marketing services.
When it comes to the cheapest email marketing service, Mailchimp should come first place. It is the most used email marketing tool with millions of active users. According to Datanyze‘s study, Mailchimp owns 69.72% of the market share which is huge.
Many entry-level users prefer to go with their service because of low pricing and easy-to-use features. You would get a visual editor to create email campaigns. There are a lot of templates available to create stunning emails.
You can segment customers using demographic data and other metrics. MailChimp comes with a built-in form builder to create conversion-oriented signup forms. It has built-in analytics and reporting feature that fits marketers who want to dive into the data and generate reports.
They offer a free plan that lets you send emails to 2000 subscribers. MailChimp has 3 paid plans and the pricing starts from $10 per month for 500 contacts.
MailerLite is another inexpensive email marketing software. It has a clean interface and easier navigation. You would get a drag and drop email builder to create any type of email. Explore the extensive collection of beautifully designed email templates and choose one according to your requirement.
You can trigger automated emails based on customer action. The automation builder is straight forward and you can define every step of the customer journey. There are many eCommerce-specific features like sending discount codes, upsell products, etc.
Want to grow your email list? Then use the form builder feature to design various types of forms. Choose the form type and match the appearance with your website. You can perform A/B split test subject lines, email content, CTA and choose the winning one.
MailerLite has a free plan that allows you to send 12,000 emails to 1000 contacts. They have a straightforward pricing structure and charge based on the number of subscribers in your email list. For sending emails to an email list having up to 1000 emails the monthly cost would be $10. According to your list size, you can upgrade to higher plans.
GetResponse is a robust email marketing service provider that comes with a basket full of features. It is an all-in-one marketing platform that provides many other services. It comes with an attractive user interface and a clear website layout.
Use the easy drag and drop email builder to create stunning emails. No coding skill is required and you can create visually appealing emails. Use the extensive collection of pre-designed templates to faster the process. Marketing automation is an ongoing trend and GetResponse has the built-in feature for this.
Maximize your conversion using the autoresponder. Using the visual builder you can set an email sequence that automatically sends emails based on a certain action. GetResponse has a unique form builder feature to create stunning forms and turn your website visitors into email subscribers.
Use the landing page template library that contains more than 200 professionally designed templates to create standalone pages. You would get a comprehensive analytics dashboard that shows important stats of each email campaign.
To keep the contact database organized you can segment them to maximize email performance. Some additional features include CRM, A/B testing, web push notifications, conversion funnels, live chat, and more.
GetResponse has 4 plans and there is no free plan. The pricing starts from $15 per month that allows you to send emails to up to 1000 subscribers.
Moosend is one of the cheapest email marketing services for eCommerce sites. This service is known for advanced automation workflows with industry-standard features. We found this email marketing tool easy to use and takes less time to set up.
The drag and drop email campaign editor allows you to add texts and visual elements easily. You can start designing from scratch or choose a newsletter template. The main dashboard shows a list of current campaigns, number of subscribers, etc.
You don’t have to send emails manually as the advanced automation feature is there. When a certain action completes, the system would automatically trigger an email. To set up automation workflows you can take the help of pre-designed templates. Whether you want to send a welcome email or recover abandoned carts, email automation can be set.
Grow your email list with beautiful forms and create landing pages using drag-and-drop functionality. There are ready-made templates for stunning landing pages. Moosend has AI tools that can provide personalized recommendations. It is very helpful for encouraging users to upsells and cross-selling. It tracks the customer’s journey through the buying cycle and past purchases.
Moosend has an awesome free plan that allows you to access all the core features. This plan allows you to send unlimited emails to 1000 subscribers. No logos or Moosend branding will appear on your emails. In addition to that, there are 2 paid plans. The pricing is based on the number of subscribers you have. The plan starts from $8 per month for 1000 subscribers.
The sender is another email marketing tool for staying in touch with your customers. It is also a perfect eCommerce marketing solution for any level of users.
You would get an intuitive drag-and-drop interface so you can easily create email newsletters. There is a range of newsletter templates to choose from and customize every aspect. All the emails made through this editor are responsive and a great fit for any display size.
The sender has many features to manage and increase the email subscriber list. Allow visitors to sign up for your newsletter through signup forms and landing pages. No need to buy another service for doing so. The sender has built-in features for creating conversion-oriented signup forms and landing pages.
Email automation functionalities come with each plan. You can use it to send regular newsletters, welcome emails, follow-up emails, transactional emails, abandoned cart emails, purchase confirmation emails, etc. Intuitive workflows builder allows you to send trigger-based emails.
You can easily integrate with other tools and services like CMS, WooCommerce, CloudFlare, etc. Live chat support is available 24/7 to ensure an immediate response.
The sender has a free forever plan that allows you to send 15,000 emails to 2500 subscribers. The paid plan starts from $11 per month. With this plan, you can send 60K emails to 5000 subscribers.
SendPulse offers a cost-efficient email marketing solution to achieve your business goals. This software best fits experienced marketers as well as users with no email marketing experience. It provides multiple marketing services including SMS and web push notifications.
It comes with a user-friendly interface and dozens of features available. Creating and sending email campaigns is easy with SendPulse. Even an absolute beginner can create stunning emails using the drag and drop editor. There are many professionally designed emails templates to choose from.
You need to create signup forms on your website for a growing email list. Using the subscription form builder feature you can create embedded, popup, floating, and fixed forms. The A/B testing feature allows you to test various email elements, such as subject line, Sender’s data, email content, call-to-action, etc.
Push notifications are highly effective and instantly notify subscribers. Using the push notification feature you can send personalized messages no matter the browser used. This service also allows you to send instant/scheduled SMS. Define the message content, recipient’s phone number, and hit the send button. Automate your SMS marketing and use personalization to enhance user experience.
To power your email marketing campaign SendPulse provides 40+integrations including Shopify, WooCommerce, PayPal, Amazon, HubSpot, etc. To track important stats like email open rate, click-throughs, delivery rate, bounce, geographic stats, you would get a detailed analytics dashboard.
SendPulse has a free plan that allows you to access all the core features. You can send up to 15K emails to 500 subscribers. It has a straightforward pricing structure with a flexible email list size selection. For an email list of 1000, you have to pay $12 per month.
Benchmark Email is another great email marketing tool and has been in this business for years. It comes with affordable pricing and a user-friendly interface. The company has an aim to provide a simple solution to any level of users.
To create an email campaign you can choose between drag-and-drop editor, code editor. All the required elements would be in the side column and you have to drag them in your canvas. You can preview the email to know how it looks like on different devices.
Send automated email sequences using the visual workflow builder. You can replicate the whole customer journey and send automated emails based on a certain action. List building made easy with the Benchmark Email. Show your website visitors with popup and embeddable signup forms to let them away to put email addresses.
You can create surveys and polls to collect data from users. Break down your lists by various aspects including demographics and create email segments. Benchmark Email has a dedicated section for checking email campaign performances. You can also compare A/B testing results side by side and see which one is performing well.
Benchmark has a free plan that enables you to send 14,000 emails to 2,000 customers. The paid plan starts from $13 per month and you can send unlimited emails to 500 subscribers.
Mailjet is an email marketing service provider that focuses on empowering small and medium businesses. Now more than 100K users enjoying their premium service. The platform was initially designed for developers. But it became a regular service provider.
You would get a modern email editor with smooth experience. Just drag and drop elements from the sidebar and build a stunning email. There are many professionally designed email templates ranges in all categories. You can collaborate with your team and work together in real-time on email designing.
You might have a huge email list and subscribers have given their emails for different purposes. Mailjet allows you to segment emails and sends personalized emails. Use basic customer information like demographics or advanced ones like purchase history etc.
Thanks to the pre-designed automation workflow templates that make the process simpler. Using the interactive user interface you can set triggers in few clicks. Mailjet integrates with hundreds of apps and services so that you can connect with them easily.
Mailjet has a free plan that allows you to send 6,000 emails per month with a daily limit of 200 emails. It has a unique pricing structure that charges based on the number of emails you send. With the $15 plan, you can send 15,000 emails per month.
Omnisend is known for its best-level eCommerce automation features. Creating effective email campaigns is easier with this tool. Rather than participating in a rat race, Omnisend makes itself a specialized platform for eCommerce business.
It has an intuitive drag and drops email editor to create visually appealing emails. You can find many eCommerce-specific email templates with advanced design elements. Choose one of them and start customizing it. This allows you to add dynamic elements to email content to pass the personalization feeling to subscribers.
Marketing automation is one of the major highlights of Omnisend. You can combine multiple channels such as email, SMS, web push notifications, etc. Drive sales on your eCommerce site on autopilot using the pre-built workflows. The drag & drop automation editor allows you to create automation visually.
You can send automated emails for welcome series, cart abandonment, order confirmation, shipping details, upselling, etc. There is also A/B split testing feature to test email variations. Turn website visitors into email subscribers with signup forms.
Omnisend comes with a free plan that allows you to send 15,000 emails per month with a daily sending limit. Paid plan starts from $16 per month for 500 subscribers.
ActiveCampaign is an all-in-one email marketing platform mostly known for its automation feature. Start email marketing with this tool and start communicating with subscribers.
There is a simple email builder that helps you to create stunning emails. Use the professionally designed templates to make the design process faster and easier. Add various elements to your email and design using various functionalities. You can preview emails to see how it looks in different devices.
You would get one of the best marketing automation tools in the industry. You can start creating new automation from scratch or pick one automation template. Drag and drop blocks to the automation workflow and define customer journey.
ActiveCampaign is among the top email service provider that has impressive email deliverability rate. This ensures that your emails will be landed on the subscriber’s inbox. You would get a CRM to manage your sales process.
ActiveCampaign has 4 paid plans. The pricing starts from $9 per month for sending emails to 500 contacts.
Cheapest Email Marketing Services Comparison
We have listed some of the affordable email marketing services out there. Now it’s time to have a tabular representation.
|Email Marketing Service||Base Plan (Per Month Price)||Free Plan|
As you can notice that most of the email marketing services in this list have a free plan. If you are a beginner and stepping foot into email marketing then the free plan can be best for you.
So these are some of the cheapest emails marketing service providers available in the market. If you are looking for email marketing software that will help your business grow at a minimum cost then you should check the above list.
Some services listed above provide a free plan. Choose one tool and start your email marketing journey today.