Email is still one of the fastest and most effective ways of communication. Over 300 billion emails are sent every day around the world. The number is enormous and can’t be achieved without email marketing software.
There are many email marketing services but Mailchimp is the most popular one. To be honest this tool is not for everyone. Many people want to use some Mailchimp alternative for some reason. They might want to take the marketing campaign to the next level with the help of an advanced tool.
We have done extensive research and come with a compiled list of the best Mailchimp alternatives. So let’s get started.
Mailchimp is the most popular email marketing platform and almost everyone heard about it. The tool was found in 2001 as a handy tool for small businesses. Since then Mailchimp has evolved a lot has become the world’s most used email marketing platform.
According to Datanyze’s study, Mailchimp acquired the top spot in the market share of email marketing tools. Now the company enjoying around 70% market share. This is huge and unbelievable as well.
Mailchimp comes with a drag-and-drop editor to create email campaigns. For faster email newsletter creation, this tool comes with a library of pre-designed templates. Some of the other features include email automation, segmentation, A/B Testing, custom signup forms, third-party integrations, etc. The built-in analytics and reporting functionality allows marketers to generate reports.
Most people know Mailchimp for its Free Forever plan. You can include 2000 contacts and send 10,000 emails per month. If you are a beginner who just getting started with email marketing and looking for a free email marketing tool, then it can be the best option. Paid plan starts from $9.99 per month for 500 contacts.
List of Mailchimp Alternatives
There is a plethora of email marketing software present in the market. Let’s check out some of the best Mailchimp alternatives.
GetResponse is an all-in-one marketing solution for any level of business. This tool helps marketers to run compressive email campaigns and increase sales.
You can create an email using the drag and drop email builder. No programming skill is required for this and one can take the advantage of an extensive email template library. Using visual builder, create email automation workflows. Automation sync with the majority of GetResponse features.
There are over 200 professionally designed landing page templates to create web pages for sales, product launches, thank you, webinars, opt-ins, and more. GetResponse offers advanced segmentation tools that enable you to divide contacts into smaller groups.
Using the webinar builder feature, you can create live webinars and on-demand webinars with up to 1,000 live attendees. Some of the additional features include sign-up form builder, live chat integration, web push notifications, sales funnel, etc. The robust reporting capabilities track each email campaign and present stats in easy to understand format.
GetResponse is known for its lowest-cost plans and offers 4 paid plans. Here is the pricing of each plan based on 1000 subscribers.
- Basic Plan: $15 per month
- Plus Plan: $49 per month
- Professional Plan: $99 per month
- Max Plan: Custom pricing
Constant Contact is another largest email marketing software provider with more than 650K customers. It is the nearest competitor of Mailchimp having a 5.57% market share.
Its marketing automation feature lets you send personalized emails or a series of targeted emails. Using the visual email composer you can create stunning emails. Choose from over 100 email templates and all of them are mobile responsive. Create a seamless user experience regardless of the device they are using.
Another useful feature is contact management. You can upload your contacts from Excel Sheet or through a CRM service such as Salesforce. If you don’t want to send emails now, then schedule your emails for the future. Constant Contact will give you a suggestion based on the past delivery and industry standard.
Constant Contact Pricing:
Constant Contact offers only 2 plans named Email and Email Plus. These two prices are only based on the number of contacts in your email list. If you move up then the price will rise.
- 0 – 500 Subscribers: Costs $20 per month
- 501 – 2,500 Subscribers: Costs $45 per month
- 2,501 – 5,000 Subscribers: Costs $65 per month
- 5,001 – 10,000 Subscribers: Costs $95 per month
- 0 – 500 Subscribers: Costs $45 per month
- 501 – 2,500 Subscribers: Costs $70 per month
- 2,501 – 5,000 Subscribers: Costs $95 per month
- 5,001 – 10,000 Subscribers: Costs $125 per month
- 35,001 – 50,000 Subscribers: Costs $335 per month
Customers having the Email plan and exceed 10,000 subscribers, then it will be automatically upgraded to the Email Plus plan.
Aweber is a robust email marketing solution for small businesses and bloggers. The company was founded by Tom Kulzer in 1998. Using this tool you can create effective email marketing campaigns that drive more engagement.
Aweber is popular for its advanced email automation feature. Autoresponders will help you to save time and build relationships with your audience. Start making automation workflow with the pre-built campaign templates.
Create amazing emails using the drag and drop email builder and Canva. You can design visual elements using Canva without leaving your Aweber interface.
Test two types of emails with the different subject lines, content, CTR to a percentage of your customers. It would give you a clear view of which email gathered the best engagement. This feature is commonly known as A/B testing.
AWeber price is based on the number of subscribers you have. There is only one paid plan now as the company stops providing a free plan.
Here is the price based on the number of subscribers when you pay for 1 year.
- 0 to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 per month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
If you have more than 25,000 subscribers then contact the Aweber sales team. They will decide a custom pricing for you.
Sendinblue is another front-line email marketing service provider. It also counted as one of the best Mailchimp alternatives. This tool comes with a user-friendly interface and a handful of features.
Sendinblue comes with 200+ email templates and allows you to quickly create campaigns. The drag-and-drop email designer helps you to create eye-catching emails. Sendinblue’s email automation features are a lot more advanced than MailChimp’s. It allows you to send a series of response emails based on different actions and events.
This tool provides complete control over email campaigns, subscriber profiles, and other features. Like most other email marketing services in our list, the Sendinblue list management interface allows you to segment emails into sub-categories based on certain criteria.
You can integrate a live chat feature into your website and start talking with visitors. The real-time reporting feature tracks every email and shows it in an easily understandable format. There is also a heatmap representation to give you a better idea.
Sendinblue is one of the least expensive tools on the market. They actually charge “per email sent” and are not based on the size of your contact list. There is a free plan that allows you to send 300 emails per day.
Sendinblue has 3 paid plans. Here is a pricing structure for 10,000 emails sent.
- Lite Plan: $25 per month
- Premium Plan: $65 per month
- Enterprise Plan: Custom pricing
Moosend is one of the few email marketing services specially designed for eCommerce businesses. With the drag and drop automation feature you can create unlimited campaigns.
Moosend helps you to manage your contacts list efficiently. If your subscribers sign up for different purposes, then you can easily segment them using tags. Most of the email marketing platforms focus on promotional and transactional emails. But Moosend tracks the whole customer journey and suggests you send powerful personalized emails for cross and upselling.
Moosend has many options for email segmentation. You can create a small group of people having the same demographic or past behaviors. It will ensure that your emails would hyper-targeted.
This tool allows you to make beautiful landing pages. Using professionally designed templates, you can create responsive landing pages. Create action-based autoresponders that trigger messages to relevant recipient actions.
Moosend comes with 3 plans including a free one. This is why I have added it to the free email marketing tools list. With the free plan, you can send unlimited emails to 1,000 subscribers. The paid plan is named Pro and Enterprise.
Pro Plan comes with e price tag based on the number of subscribers.
- $8/month for up to 2,000 subscribers
- $16/month up to 3,000 subscribers
- $24/month for up to 5,000 subscribers
- $164/month for up to 50,000 subscribers
- $312/month for up to 100,000 subscribers
- $608/month for up to 200,000 subscribers
If you have a huge email list with more than 200K subscribers, then you can go for the Enterprise plan. You have to contact the sales team for the pricing.
ConvertKit is a relatively new email marketing software. It was initially launched in 2013 by Nathan Barry. It offers many impressive features that can compete with many other long-established email marketing platforms like MailChimp.
If you don’t already have a ready-to-use email marketing contact list, don’t worry. ConvertKit allows you to create visually appealing signup forms that can be embedded in your website. Create drip campaigns that send a sequence of emails to subscribers at pre-set time intervals.
ConvertKit lets you sell your digital services and avail of eCommerce functionalities. Just add your product details, pricing and choose a page template. There is no limit on how many products you can send.
Use the well-designed free landing page templates to stunning pages. ConvertKit also offers you an analytics dashboard filled with easy-to-understand email campaign reports.
ConvertKit comes with 3 plans including a free one. The free plan allows you to manage up to 1000 subscribers.
The pricing of the other two plans is as follows.
- Creator Plan: $29/month for up to 1,000 subscribers
- Creator Pro Plan: $59/month for up to 1,000 subscribers
ActiveCampaign is a leading email marketing software mostly known for marketing automation. ActiveCampaign makes it easy to create email campaigns. No coding knowledge is needed as you can create beautiful emails using a drag-and-drop email builder.
You would get a visual automation builder. You can just drag-and-drop the elements to instantly create the workflow, and all the modifications will be saved automatically. You can set multiple triggers based on your requirements.
The reporting feature allows you to view your total number of emails sends, opens, click-through rate, bounce, and more with simple-to-understand reports. ActiveCampaign comes with one of the highest email deliverability rates ensuring that your emails will be landed on subscriber’s inboxes.
ActiveCampaign provides easy integration with 850+ apps and services. This tool offers a sales CRM to make the entire sales process hustle-free. ActiveCampaign has a cool feature named lead scoring that automatically uses a machine learning engine and calculates conversion probability.
ActiveCampaign comes with 4 plans. Here is the pricing for 1000 subscribers with annual billing.
- Lite Plan: $25 per month
- Plus Plan: $49 per month
- Professional Plan: $129 per month
- Enterprise Plan: $229 per month
MailerLite is another best Mailchimp alternative and helps businesses to enjoy a powerful email marketing service. One of the biggest advantages of this tool is its simplicity.
It provides a wide range of awesome features that can uplift your marketing efforts. Create high-converting emails using the drag and drop editor. No HTML coding knowledge is required for this. MailerLite provides customers with more than two hundred email templates for various use cases. They are divided into sub-categories so that you can quickly locate a template. Your newsletters will fit on any device screen and look great.
Test two different email campaigns and see which one is performing well using the A/B testing. There is also a team management feature so that you can assign user roles and permissions levels.
Put the email marketing on automation by sending automated emails. You can set triggers and the email sending frequency. For eCommerce websites, abandoned cart emails and follow-up on purchase emails can use automation.
Detailed email campaign information tracking is essential if you’re determined to your business grow. So MailerLite shows reports in a real-time analytics dashboard. The end goal of email marketing is a sale or conversion. You can get an in-depth report on this on the analytics.
MailerLite is known for its low-cost plans. There is also a free plan that allows up to 1000 email subscribers & send 12,000 emails per month.
The pricing is straightforward and they charge according to the number of subscribers.
- 1 – 1,000 subscribers: $10 a month
- 1,001 -2,500 subscribers: $15 a month
- 2,501 – 5,000 subscribers: $30 a month
- 5,001 – 10,000 subscribers: $50 a month
Drip is a robust email marketing tool very helpful for eCommerce businesses to achieve email marketing goals. It is a great software for beginners and advanced marketers. You can add dynamic content elements in your email copy for personalization.
The visual email creation tool allows you to create responsive emails. Use the built-in templates and make some modifications to make them attractive. Before sending you can preview emails to make sure they look perfect on desktop and mobile.
No need to install another plugin to create sign-up forms. Create conversion-oriented opt-in forms, add more custom fields, custom images and integrate them into your website. To segment users automatically, you can assign some tags.
Get the most out of your email marketing efforts by using the marketing automation feature. If you are not using the power of email automation, then you are seriously lagging behind. Creating automation workflows is fun with the drag and drop builder.
Drip comes with only one plan and you would get access to all the features. The only plan costs $19 per month where you can send unlimited emails to 500 subscribers.
Do you have an eCommerce store and looking for a Mailchimp alternative? Then Omnisend is the best eCommerce marketing automation tool for you. Merchants who don’t want to invest a lot of time and effort in building emails can use automated email campaigns.
Omnisend’s user interface is quite clean and takes few minutes to set up the account initially. You would get a library of pre-designed email templates which can be modified. Web push notifications are one of the simplest mediums to encourage users to visit the website once they leave. Instantly retarget your visitors using the in-built push notifications feature.
Using Omnisend’s centralized platform you can manage multiple channels such as SMS, social media, etc. The advanced reporting feature provides users valuable insights and you can check individual email performance.
Boost the email capturing by creating signup forms, landing pages, wheel of fortune, popups, etc. This tool provides one-click integration with over 30 popular apps so that you can use their features. Get support from real humans via email and live chat.
Omnisend has flexible plans based on your subscriber’s list size and business needs. You can start with the free plan, which allows you to send 15,000 emails per month.
Here is the pricing based on 1000 subscribers and annual billing.
- Standard Plan: $16 per month
- Pro Plan: $80 per month
- Enterprise Plan: Custom pricing
Email Marketing Tool’s Comparison Table
Let’s compare all the above tools in a tabular format:
|Email Marketing Software||Pricing (Starts From)||Free Plan||List Size||Support|
|GetResponse||$15 per month||No||1000||Email, live chat, and phone|
|Constant Contact||$20 per month||No||500||Email, live chat, and phone|
|Aweber||$16.15 per month||No||500||Email, live chat, and phone|
|Sendinblue||$25 per month||Yes||10K emails send||Email, live chat, and phone|
|Moosend||$10 per month||Yes||1000||Email, live chat, and phone|
|ConvertKit||$29 per month||Yes||1000||Email, live chat|
|ActiveCampaign||$25 per month||No||1000||Email, live chat|
|MailerLite||$10 per month||Yes||1000||Email, live chat|
|Drip||$29 per month||No||1000||Email, live chat|
|Omnisend||$20 per month||Yes||1000||Email, live chat|
So these are some of the best Mailchimp alternatives you can use. Email marketing is one of the strongest mediums of communication that will never go out of style. If you are searching for alternative software to Mailchimp then choose one of the above tools.