Anyone having a basic idea about search engine optimization knows the importance of keywords. And with the rise of Google algorithm changes, SEOs should monitor their keyword ranking.
There is no second option for Bloggers or SEO professionals rather than checking the Google ranking for target keywords.
But one of the most common mistakes among bloggers is that they won’t target any specific keyword or group of related keywords.
Before publishing any post, make sure that you must finish keyword research. I have written a dedicated post on keyword research where you would get tips to find the right keywords. So feel free to check that one too.
After doing keyword research, make sure to add them to your article and make it SEO-Optimised. Once you publish after doing the previous steps, now it’s time to track your search engine rankings.
So you might be thinking about how to execute keyword rank tracking?
First, you can do it manually. But is very difficult to track ranking for many posts.
You need to crawl 100’s of search results and pages manually and it takes a lot of time. As time goes by and the number of post increase, the task would be almost impossible.
So the second and obvious option would be using keyword rank tracking tools.
SERP tracking tools provide a hustle-free way to monitor the performance of hundreds of keywords. This saves a lot of time and you can concentrate on other vital aspects of blogging like link building.
9 Best SERP Tracking Tools To Track Keyword Position
There are hundreds of tools that promised to show accurate positions of keywords. But I have done some research and gone through a lot of tools.
A lot of them are just counted in this category but don’t provide results. No need to stretch the list long by adding them.
Here is the list of some of the best and our personal recommended rank tracking tools. We will discuss the paid SERP tracking tools here. But if you are looking for a free solution you can check out the list of free SERP tracking tools.
|S.No||SERP Tracking Tool||Price (Monthly)||Link|
|2.||SEMrush||$99.95/Month||Try SEMrush (Free)|
|5.||MozRank Tracker||$79/Month||Try Moz Rank Tracker|
|6.||Advanced Web Ranking||$99/Month||Try Advanced Web Rankings|
1. AccuRanker (Best SERP Tracking Tool For SEO Professionals & Agencies)
AccuRanker is another feature-packed keyword position checker. The first thing you would notice after entering the tool is its simplicity.
This tool is promised to be user-friendly and all levels of people can use it.
As you know every tool only monitors keyword ranking on Google SERP. But the special thing about AccuRanker is, it can monitor keyword ranking in Yandex (popular search engine of Russia), Baidu (popular search engine of China), and Bing search.
You would find very few tools that provide monitoring support for other search engines to expect Google.
Once you enter a domain it shows you various stats like:
- historic data ( that shows changes in the ranking of keywords over time)
- SERP features and snapshots,
- Regular rank tracking (Daily update every 24-hours)
- On-demand ranking updates, etc.
AccuRanker is a data-centric keyword rank tracker tool that allows many 3rd party service integration such as Google Search Console, Google Analytics, Google Sheets, Google Data Studio, Databox, Adobe Analytics, etc.
AccuRanker is a paid tool. The plan costs $99.00 per month with a yearly subscription. You can customize your plan based on keyword tracking. This seems very pricy for a dedicated keyword position checking tool.
SEMRush is one of the best SERP tracking tools. As we all know, SEMrush is an all-in-one SEO toolset for SEOs, Bloggers, and Marketing Professionals.
You can use SEMRush for:
- Domain Analysis
- Keyword Research
- Backlink Analysis
- Site Audit
So there is no surprise that you can use SEMrush for position tracking.
To get the keyword positions,
You can enter your website/blog URL or the exact URL of a blog post. It will show you various stats among currently ranking keywords.
To test this feature I entered Backlinko.com. Here’s what I got.
As you can see in the image, SEMRush returned various SEO stats with Top organic keywords and organic position distribution on Google SERP. Click on the view full report to expand the list.
Once you expand the list, you would get a detailed analysis. According to your ranking keyword based on countries, you can tab the results.
SEMrush also allows you to add specific keywords to the project and start tracking their positions.
All you have to do is add keywords to the project and it will start monitoring keywords. You can add keywords manually, import from file, import from the campaign, and google analytics.
SEMrush can track up to 500 keywords with SEMrush Pro Plan [daily updates] and you will be notified if there are sudden changes in keyword position.
SEMRush is a paid tool and the plans start from $99.95/month and go up to $399.95 per month. But you can get SEMrush Guru Plan for free. Check this SEMRush review post where you would get step by step guide to get the free trial.
3. SERPWatcher (Mangools): Tool Dedicated For Rank Tracking Purpose
Mangools earned a good reputation a few times in this competitive space of SEO. One of the popular keyword research tools under this is KWFinder.
I have already done the KWFinder review and you should check that one too. In that article, I have demonstrated how to get a free 10 days trial instantly.
As you know Mangools is a combination of 5 tools, SERPWatcher is one of them.
This tool offers effective SERP tracking and focused on the effective crawling of SERP results.
Mangools tools are known for their attractive UI. So you would find the same thing on SERPWatcher as well.
Once you created an account in Mangools, visit https://app.serpwatcher.com and start the setup of new tracking like.
Enter the domain name you want to track, choose a location (you can choose a country or a city), select whether you want to track the search result of desktop devices or mobile devices.
As you can see there is an option named add from KWFinder. Using this option, you can simply import keywords from KWFinder.
Also, SERPWatch provides an option to add keywords manually that you want to track.
Once you have done all the steps and click start tracking, then you would get a message saying the tracking was created. This says the data would be available in 30 minutes but you would get the stats in less than 1 minute.
Once the tool crawled every keyword, it shows a list of stats. This tool tracks keywords every 24 hours so that you would get an accurate monitoring report.
Another option I found interesting is the ability to share the report. If you are working on a client project then you can directly share the report with them.
The Mangools Basic plan costs $29.90 per month with a yearly subscription. This includes SERPWatcher with 4 other tools.
As we know Ahrefs is the most advanced all-in-one SEO tool in the market. This tool can be used for various SEO tasks like backlink analysis, keyword research, SEO site audit, etc.
They have a feature named Rank Tracker that helps you to monitor your keyword rankings over time. This feature lets you monitor your Google rankings on desktop and mobile devices across 170 countries.
To start this process, just put a list of keywords you want to monitor, add multiple countries per keyword and also add your competitors’ URLs.
This tool also allows you to import keywords. After adding all these things, Ahrefs will start analyzing and tracking data. You can set a time so that the tool will send you regular updates.
This will show you stats like:
- Average position
- Progress over time,
- Percentage of clicks from organic search visitors
- Position distribution etc.
In addition to that, it shows tons of stats to explore.
Ahrefs is a paid tool and the plans start from $99 per month. You can start with the 7-day trial at $7.
Moz has a high reputation and fame in the SEO industry having a legacy of many years. There are various tools and features concentrated inside it.
Moz is also another pro-level SERP tracking tool. It provides almost the same features as you can get in other premium SEO tools like Ahrefs, SEMRush, etc.
First, create an account on Moz and purchase a plan. You may get some initial uses for free where you can test this option as well.
After login visit to ranking keyword section under the keyword research option. Otherwise, you can directly visit the option here.
To test the SERP tracking feature, I entered the Neilpatel.com domain. Here’s how I entered the domain with other options.
After entering the above details press the Analyse button to start the process. It takes a few seconds and returned the following result.
As you can see in the image, Moz returned 300,000 ranking keywords from the Neilpatel.com domain. You can measure the capability of this tool from the number.
It shows the keyword, current ranking position, URL of the post that is ranking on that spot, keyword difficulty, average monthly search volume, etc. You can click on each keyword to get additional SEO stats.
In this case, the tool is showing 6000 total number of pages I have to scroll to view all the ranking keywords. Instead of that, I can export the result and analyze them for a week. Simply click the Export CSV option and a downloadable file will be ready for you containing all the keywords.
Moz is a paid tool where you would get all the features including rank tracking. The base plan costs $129.00 with a yearly subscription.
Advanced Web Ranking is also another web-based tool for keyword position tracking. Using this tool you can automate the process of monitoring keywords on various pages of SERP.
There are also flexible options to monitor and set the frequency. Set between daily or weekly as your requirement. They also provide an on-demand ranking feature where you will get a full report within one hour.
This tool also provides all the necessary data like the current keyword position, progress over time, mobile and desktop visibility, etc.
Advanced Web Ranking is a paid tool and they have 4 plans. The base plan costs $44 per month with a yearly subscription.
SpyFu is also a popular tool in the SEO industry. It is a web-based all-in-one SEO tool. From keyword research to PPC research, you can perform various tasks of SEO. In addition to that, the tool also has a feature to track keywords.
At the time of reviewing SpyFu, I also found some more interesting features. You can check them on the SpyFu review post.
The tracking feature allows you to track the keyword of your site as well as the competitor’s site. You can enter the domain through add projects and start tracking the regular activities.
If your site ranked higher for a new keyword that has not got the position before, then this tool will send an email and let you know. Similarly, if any of your pages or keyword lost ranking then it also sends you a notification.
SpyFu is a paid tool. The Basic plan costs $33.90 per month with a yearly subscription.
Ubersuggest is a well-known SEO tool from world-famous SEO expert Neil Patel. It is an all-in-one SEO tool that means it contains a lot of features.
This tool was free and you can use it right away. But now they have added some plans as well with limited free uses.
In the initial days, Ubersuggest is known as a keyword research tool only. Now the tool has grown a lot and contains almost all the same features as in paid tools like SEMRush, Ahrefs, Moz, etc.
Ubersuggest is also an effective tool for SERP tracking. Sign in with your Google account and you can get additional features like daily rank tracking, personalized SEO suggestions, etc.
Once you log in to your Ubersuggest, each site you add to the dashboard will automatically track the keyword rankings. This tool can track keywords on both desktop and mobile devices.
If you want to monitor any specific keywords, then all you have to do is click Add Keywords. You can track the keyword rankings in any country, city, or region.
Once the tool crawls all the SERPs for the entered keywords, it would show you various stats. This includes keyword current position, ranking up or down, ranking over time graph, the search volume of that keyword, etc.
SEOmonitor is another SEO tool widely used by agencies. It’s a great tool for individual keyword monitoring and also allows tracking keyword groups in a campaign format.
As SEO agencies handle multiple projects simultaneously, the tool should provide multi-user access. Fortunately, SEOmoniter is aimed at agencies and provides unlimited simultaneous access and API calls.
Once you enter the domain name, keywords, location the tool would show you various stats. It shows some important stats like the keyword’s current ranking position, progress over time, the search volume of the keyword, etc.
SEOmonitor is a very pricy tool as compared to the other tools in this list. As it is built for agencies so the price should be high. It costs $360 per month.
So these are some of the best SERP tracking tools for SEO professionals and bloggers. Instead of writing content, publish,ing and repeating the same again and again, you need to focus on tracking them.
Tracking keyword positions manually would take a lot of time and effort. So you can use the above tools to get effective results. If you are using any other rank tracking tool and want to recommend others then feel free to reply and let them know about the tool.