SpyFu Review 2020: Spy Competitors Money Making Keywords

In this online world, everyone is running after top ranking. To make a site visible in top spots of Google SERP, you need to focus on on-page SEO and off-page SEO. There are various factors to analyze and it can take a lot of time if you have done this manually.

To speed up this process you can take the help of SEO tools. But there are many SEO tools out there and one can easily get confused.

In this SpyFu review post, we wanted to make an in-depth analysis of SpyFu. This is an all one SEO tool that helps you automate a lot of things.

What is SpyFu?

SpyFu is a web-based all in one SEO tool. It provides a lot of features to analyze various things. From content research to PPC research, you can use this tool to perform various aspects of SEO.

SpyFu spyfu review

SpyFu Overview

On the search bar, you can enter a keyword or domain name of your competitor to get various SEO stats.

For example,

I entered backlinko.com in the search box and hit enter.

Then the tool analyses and shows me the following result.

SpyFu review

As you can see, it shows several

  • Organic keywords
  • Estimated monthly SEO Clicks
  • A graph showing the organic clicks over time
  • Competitor’s domains, etc.

As I have said earlier, you can put your keyword to get various stats so let’s test that feature.

For this purpose,

I entered SEO in the search bar and hit enter.

This is what the tool shows me.

Spyf2 spyfu review

It shows a lot of stats for a keyword. Many tabbed sections show various other stats. On the first tab, it shows some basic and most necessary things about a keyword, i.e average monthly search volume, similar keywords, estimated organic clicks, keyword difficulty, CPC, etc.

As you can see in the image, the tool retrieves a huge number of similar and question keywords. You can export this list in PDF format and explore the latter.

SEO Research

1. SEO Overview

Enter your competitor’s domain and it would show you various stats. To test this feature I entered a domain name “searchenginejournal.com”. This is what the tool shows.

SpyFu domain overview spyfu review

It shows organic keywords, average monthly search volume, estimated SEO clicks, keywords ranked on the first page, second page, etc.

2. Competitors

In this section, you would get a long list of competitors. It shows a graph indicating the competitor’s SEO keywords over time.

Organic Competitors 1 spyfu review

On the bottom, you would get a long list of domains having various other stats. You can click on any individual one to get a full report of the same.

SpyFu organic competitors detail spyfu review

3. Kombat

This is a new and unique feature you would get in SpyFu. This allows you to compare up to 3 domains and get stats.

A Venn diagram shows the keyword distribution between the domains. Hover over the sections of this diagram and it would show the number of keywords. It automatically compares your domain with 2 other competitor’s domains. You can change it and put others.

Spyf4 spyfu review

Under that, you would get a long list of keywords with search volume, CPC and difficulty.

4. Keyword Groups

Keyword grouping is the process of creating keyword groups or clusters of related keywords. With keyword grouping, you can prevent keyword cannibalization, and get a higher rank for all similar keywords instead of just one.

Instead of creating content for a single keyword, you can create a list of similar keywords and target them in a single content.

This feature of SpyFu helps you to extract a long list of similar keywords. It also allows you to export those keywords in PDF format.

5. SEO Keywords

In this section, you would get a list of SEO keywords. SpyFu counts the SEO keywords if it ranks in the top 50 positions.

Spyfu top SEO keywords spyfu review

It shows a long list of those keywords with various other matrices like rank, cost per click, ranking difficulty, average searches per month, etc.

6. Ranking History

As the name suggests, this feature shows the ranking history of various keywords of that domain. On the graph, you can hover over the image to see the ranking positions over time.

SpyFu organic ranking hostory spyfu review

On the left side, you would get a long list of keywords. Hover over the keyword list and line would be bolded in the graph.

7. Backlinks

As you know, backlinks considered the biggest ranking factor of Google. So you need to focus on creating backlinks.

This feature would be helpful for you to find backlink opportunities. Enter a keyword and it would show you all the sites that are linking to a site with the preferred keyword.

SpyFu Backlinks spyfu review

8. SEO Reports

If you are running an SEO agency then you know the importance of reports. Clients always need results and you need to keep them updated.

This feature allows you to make various custom reports. If you want to make a report of newly ranked keywords in the top 10 search results, then you can do so with this feature.

PPC Research

1. PPC Overview

PPC overview shows the paid keywords that your competitors are bidding for. It shows the number of paid keywords, estimated monthly paid clicks from search results.

Below that you would get a list of competitor’s sites and their PPC efforts. It shows a graph showing their keywords bidding over time.

SpyFu PPC research spyfu review

Then you get a list of keywords your competitor is bidding for. In addition to that, you would get average CPC, monthly costs, monthly searches, etc.

2. Competitors

In this section, it shows the list of ad competitor with several other data. It automatically detects your competitor and shows them in a list.

SpyFu PPC Competitors spyfu review

You can add some other competitors and analyze their paid keywords. By researching this list, you can get a clear view of your competition where they are spending their most amount.

3. Kombat

Similar to the above Kombat, this section also allows you to compare up to 3 domains.

A Venn diagram shows the number of paid keyword distribution between the domains. Hover over the sections of this diagram and it would show the number of paid keywords for each domain. It automatically compares your domain with 2 other competitor’s domains. You can change it and put others.

PPC Kombat spyfu review

3. Keyword Groups

Keyword grouping is the process of creating keyword groups or clusters of related keywords. With keyword grouping, you can prevent keyword cannibalization, and you will not bid for similar keywords instead of just one.

PPC Keyword grouping spyfu review

Instead of bidding multiple similar keywords, you can create a list of similar keywords and target them in a single ad.

This feature of SpyFu helps you to extract a long list of similar keywords. It also allows you to export those keywords in PDF format.

4. PPC Keywords

In this section, you would get a list of PPC keywords of a particular domain. SpyFu counts the PPC keywords if it ranks in the top 50 positions.

Top PPC keyword list spyfu review

It shows a long list of those keywords with various other matrices like AD timeline, cost per click, monthly cost, average searches per month, etc.

5. Ad History

In the Ad history section, you would get a list of Ads run in Google Ads. You can get the exact copy of the ad and the title.

PPC Ads history spyfu review

This helps you to get some idea about it and you can make an awesome ad copy.

Top ads spyfu review

6. AdWords Advisor

AdWords Advisor advises you to bid on various keywords. It is an analysis of various factors and metrics to view the recommended list of keywords.

7. AdWords Templates

Want to make an awesome AD copy? Then try SpyFu’s custom made ad templets. They’re a great collection of AD copies that you can use in your next campaign.

Keyword Research

1. Keyword Overview

In the overview section, you would get the full analysis of the keyword. Once you entered a keyword, it analyzes and shows various stats.

Keyword research overview spyfu review

You would get data like average monthly search volume, similar keywords, estimated organic clicks, keyword difficulty, CPC, etc.

Keyword data spyfu review

2. Related Keywords

In this section, you would get a long list of related keywords. In addition to that, it also shows the average monthly search volume, keyword difficulty, CPC, etc.

Related keywords suggestion spyfu review

There is also a filter and group option where you can narrow the list and get exactly what you want.

3. Advertiser History

In this section, you would get a list of all your competitors and their ads. In addition to that, it also shows various other matrices and the exact ad screenshot.

4. Ranking History

This ranking history section shows the list of sites ranking on the top spots of Google search and their journey to reach here.

website ranking history by keyword 1 spyfu review

You can hover over the graph to get about the previous ranking positions.

5. Backlinks

Enter a keyword and it will show you a list of sites that you should create backlinks to rank for that keyword.

Once you got the list, then you can reach out to each site and ask them for links.

6. Keyword Grouping

Keyword grouping is the process of creating keyword groups or clusters of related keywords. With keyword grouping, you can prevent keyword cannibalization, and get a higher rank for all similar keywords instead of just one.

Instead of creating content for a single keyword, you can create a list of similar keywords and target them in a single content. This way you can target a bigger audience and get more results in less time.

This feature of SpyFu helps you to extract a long list of similar keywords. It also allows you to export those keywords in PDF format.

7. SERP Analysis

SERP analysis feature shows the analysis report of the first 50 ranking URLs. It addition to that, you will get some other metrics like SEO difficulty, domain strength, estimated monthly visits, etc.

SERP Analysis spyfu review

8. AdWords Advisor

AdWords Advisor advises for best and profitable keywords. It analysis your competitor’s domain and suggests some best and profitable keywords.

Backlinks

1. Backlinks

You already know that how important is the backlink. So whenever you are trying to achieve a higher ranking, you need to focus on creating backlinks.

This feature of SpyFu allows you to find backlink opportunities in few times. Just enter a keyword and the tool will suggest you all the list of sites you need to create backlinks.

2. Backlinks Outreach

Backlinks Outreach makes the process easier and automates various features. This tool allows you to find the contact details and other information for a targeted domain.

Rather than reaching different domains and finding contact details, this tool automatically detects and shows it.

List Builder

1. Domain Top Lists

In this section, you would get the list of domains that spends the most amount on Adwords, domains with the most organic (SEO) traffic, highest organic traffic companies with Twitter accounts, companies with social media and so on.

Domain top list spyfu review

The list only shows the top domains having most in numbers.

2. Keyword Top Lists

In this section, you would get various keywords. You can get keywords with the highest cost per click (CPC), keywords with the most clicks, most expensive keywords and other keywords in different industries.

Keyword top list spyfu review

3. Custom Lists

You can request a custom list and SpyFu will generate and send it. You need to provide some basic information.

4. Leads

If you are running an SEO agency and want some leads then this feature would be helpful for you. It shows a list of sites that might want to spend on SEO.

SpyFu lead generation tool 1 spyfu review

This tool also shows the contact information like phone number and email address. There also some filter options that can be used to precise the list.

5. Tracking

The tracking feature allows you to track you as well as the competitor’s site. You can enter your domain through add projects and track the regular activities.

If your site ranked for a new keyword then this tool will let you know. Similarly, if any of your pages lost ranking then also the tool sends you a notification.

SpyFu Plans and Pricing

There are 3 plans available in SpyFu.

1. Basic

With the Basic plan you would get unlimited search results, unlimited data exports, unlimited domain overview, 250 sales leads & domain contacts, 5k weekly tracked keyword rankings, 10k top lists results.

The SpyFu Basic costs $33.90 per month with a yearly subscription.

2. Professional

With the Professional plan you would get unlimited search results, unlimited data exports, unlimited domain overview, 500 sales leads & domain contacts, 15k weekly tracked keyword rankings, 50k top lists results, 10k API rows returned, custom branded reporting.

The SpyFu Basic costs $58.90 per month with a yearly subscription.

3.Team

With the Team plan you would get unlimited search results, unlimited data exports, unlimited domain overview, 2000 sales leads & domain contacts, 40k weekly tracked keyword rankings, 75k top lists results, 10k API rows returned, custom branded reporting. This plan allows for 5 simultaneous logins.

The SpyFu Basic costs $199.90 per month with a yearly subscription.

Support

Support is a vital thing when it comes to online services. SpyFu has a live chat option directly on the dashboard.

In addition to that, you can contact the support team through email. They also have a regularly updated blog, you can get up to date information about the latest SEO changes and trends.

To test their live chat support, I also make some conversations. They are knowledgeable and provides proper answers to my various questions.

Conclusion

So these are some of the things you need to consider about SpyFu. With decent UI, a wide range of stats, good support, and affordable pricing this is a must-have tool for bloggers and marketers.

There are many unique features in this tool that you would find interesting. To get SEO success you can try this tool.

If you have used this tool before, then feel free to comment and share your opinion.

Bibhu Prasad Bal is a content writer at BloggingForge and a tech-savvy guy. In spare time you will find him watching Ancient Aliens and exploring the web. Contact - bibhu@bloggingforge.com

Leave a Comment